Email hosting in 2019: What you need to know
Email hosting is an external web and internet hosting service that is generally used by providers who have higher email traffic, such a small to medium sized businesses that have their own domain name and email address (such as firstname.lastname@example.org). Larger companies usually have their own email servers onsite and do not require an outside party.
Email hosting is becoming more and more popular due to the increase in security. Emails carry a lot of sensitive data about a company, with internal emails discussing areas of the business not available to the public, but also between customers as well, which could include personal data such as name, address, demographic information to things such as financial or medical data, depending on the business.
When companies decide to use an external email hosting provider, they are effectively storing their email messages (and any associated files) on a server. If a potential customer was to send you an email to your website’s domain address, the email is then routed across the internet and stored on the recipient’s server. When this is received, the server administrators will then determine which action to take, whether to reply or ignore, checking the sender against any spam or blacklist filters.
Is It Worth It?
Security and safety for your business and customers should always be a top priority. Most companies will off bundle deals to provide web and email hosting packages, so it doesn’t cost much. If you wanted to get email hosting by itself or through a separate company to the web hosting, it isn’t expensive, if you have a look around, some companies offer it for 99p per email address per month. If you are happy with your web hosting provider, then stick with them and keep everything under the same roof – it makes it a lot easier when it comes to contacting customer service etc.
Free Versus Paid
As anything, there are pros and cons to Free Versus Paid:
FREE Email Hosting: Pros
- As this is free, you are not paying any additional money out for a service;
- No contract or commitment.
FREE Email Hosting: Cons
- Less storage space (if any);
- No customer support if anything goes wrong;
- Very basic security measures;
- No personalised domain email;
- Potential customers may be put off by the lack of professionalism.
PAID Email Hosting: Pros
- Personalised email which helps to build your brand and make you look more professional;
- More storage space;
- Professional security and spam filters;
- No ads;
- Customer support (Usually 24/7) if your emails go down;
- Backups and archiving.
PAID Email Hosting: Cons
- Cost (Although very minimal);
- Contract / commitment.
As always, please feel free to get in touch if you would like any advice for your email hosting!
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