Why Your Company Needs A New Logo

by TracySep 25, 2019Logo Design0 comments

Tracy

A freelance WordPress web designer and developer based in Reading, Berkshire.

A logo says a lot about a company, it provides customers with a glimpse of what the company may do, how they conduct themselves and will ideally draw a potential customers interest. It is also advisable to refresh your logo every few years – this doesn’t need to be a brand-new logo or any drastic changes, however it ensures that your logo is still looking fresh, professional and eye catching. If you are sat thinking to yourself ‘But why do I need a new logo? What is wrong with mine? I’ve had it for years!’…Well say no more and read our useful tips!

Growth

Inevitably from launching your company, it will expand, develop and grow. Possibly grow into a new direction or providing new and exciting services or products. As your company expands and develops, you need to make sure that your brand identity represents that and is up to date, as well as your website.

Fresh New Look

When a company has been up and running for a few years, it is easy for things to be forgotten or that are left alone, ‘if it isn’t broken then don’t try to fix it’ right? Not necessarily. Your logo needs to look modern; it needs to be in keeping with the times and what your company, and most importantly, your target audience, want. This doesn’t mean that you need a brand-new logo, it just means that it is useful to ask a designer to have a look at your logo and give it a new lick of paint.

Memorable

Ever heard the saying ‘a picture paints a thousand words’…? Well so can your logo! If your logo looks like every Tom, Dick or Harry’s then it isn’t doing its job or serving a purpose. It needs to be memorable; it needs to stand out from your competition and to grab customers attention. Some of the simplest logos (Coca Cola, Apple, McDonalds) are extremely basic, however they are known around the world. They have memorable logos and people recognise it on ads, in magazines or in the street. It doesn’t mean that they change their logo every 10 minutes, but they have all modernised their logos over the years. Have a search and see!

Make sure your logo (and website) is representing you, showing your customers what you can do! If you are ready to re-vamp your logo get in touch today and we would be happy to help!